For medical specialists
Marketing that protects your registration and brings in the right patients.
A senior, part-time marketing lead for specialist practices. I plan and check everything, your team publishes it, and your website starts doing its job.
Privacy policy rules change on 10 December 2026
From 10 December, practices that use tools such as AI scribes, online triage or automated booking need to explain them in their privacy policy. Health practices are covered by the Privacy Act whatever their size, and many specialist websites still collect patient details through forms with no privacy policy at all.
Built inside medical devices, pharma and health tech
13 years in medical devices, pharma and medical research tech, including AI and real-world data, across sales, marketing, TGA and product commercialisation.
Five therapy areas: respiratory, gastroenterology, renal, pain management and cosmetic.
MTAA Advertising Medical Products certified, with a clinical background in the Queensland Ambulance Service.
I see both sides. I run a patient information platform for a genetic connective tissue disorder I live with.
What I look at on a practice website
Most of the gaps I find are small. They're also the first things a regulator, or a careful patient, notices.
Privacy policy
Present, current, and covering health information, forms and tracking.
Collection notices
A short notice wherever a form collects patient details.
Tracking pixels
Meta and Google tags on pages where patients describe their health.
Ahpra advertising
Testimonials, before and after images, titles and claims.
TGA rules
Prescription medicine names and wording on injectables pages.
Cosmetic surgery requirements
Registration details, GP referral and cooling-off information.
Conversion
A clear call to action, an easy booking path and a site that works on a phone.
Accessibility
Contrast, headings, form labels and image descriptions.
Three ways to work together
One-off project
Compliance and Conversion Fix
- Privacy policy gaps, coordinated with your lawyer
- Collection notices on every form
- Ahpra and TGA review of your site copy and images
- A clear call to action and booking path
From $3,500
Talk to me about thisMonthly, 3-month minimum
Fractional Marketing Lead
- Strategy and a monthly plan
- Compliant copy and post briefs for your team
- Website upkeep and patient email
- Enquiry follow-up and monthly reporting
- A compliance check on everything that goes out
From $4,000 a month
Talk to me about thisWorkshop and setup
AI in your practice, safely
- Half-day session for the doctor and front office
- What AI is good for, and what never goes into it
- Claude set up with practice-specific skills
- Ready for the 10 December privacy changes
From $1,500
Talk to me about thisHow it works
1
A 15-minute call about your practice and your goals.
2
I review your website against Ahpra, TGA and privacy rules.
3
You get a plain-English fix list and a fixed quote.
4
We fix it, then decide together if ongoing support makes sense.
Questions specialists ask
Book a 15-minute call
Tell me a little about your practice and I'll be in touch within one business day. Or pick a time that suits you.
Toni Morrow · toni@whitehorselabs.com.au