Fixed Scope. Fixed Price. Delivered in Weeks.
No retainers or open-ended hourly billing. Every engagement starts with a defined scope, a clear price and a delivery timeline - so you know what you're committing to before we start. Adjustments are always agreed upfront, never a surprise.
The Diagnostic
The starting point. Understand your market, your buyer and where you fit.
$6,000 · 2 Weeks
What you get:
- Market segmentation model with target prioritisation
- Ideal Customer Profile (ICP) definition — firmographic, behavioural and psychographic criteria
- Competitive analysis and landscape map
- Problem definition and product-market fit assessment
- Optional: customer and prospect interviews — hypothesis design, question writing, facilitation and insight analysis
- Strategy document and presentation
Best for:
Funded startups building commercial foundations before scaling. Pre-exit owners who need to sharpen positioning before a sale. Any team that suspects they're talking to the wrong buyers or saying the wrong things.
GTM Strategy
Full go-to-market strategy — positioning, messaging and brand foundations.
$12,000 · 4 Weeks
What you get:
- Everything in The Diagnostic
- Positioning framework and messaging architecture
- Value proposition with proof points
- Brand foundations — voice, tone and visual direction
- Sales narrative and talk tracks
- GTM strategy with channel recommendations
Best for:
Startups preparing for launch. Scale-ups entering new markets. Innovation teams building internal alignment around a new product.
Launch Architecture
Full GTM strategy plus the execution assets to go to market with confidence.
$20,000 · 6 Weeks
What you get:
- Everything in GTM Strategy
- Flagship sales deck — designed and ready to present
- Sales enablement toolkit — competitive battlecards, persona cards and talk tracks
- One hero asset — whitepaper, case study or landing page
- Full brand guide — voice, tone and visual direction
- Launch execution plan
Best for:
Funded startups preparing for a major launch. Pre-exit owners modernising their brand. In-house product teams launching new products inside larger organisations.
Pre-Exit Readiness
Commercial systems, brand and GTM foundations built for acquisition.
Custom · 8–12 Weeks
What you get:
- Exit readiness audit — product, GTM, operations and brand
- Digitisation and AI integration roadmap
- GTM modernisation — positioning, messaging and sales materials
- Buyer-facing materials — investment deck, executive summary and case studies
- Brand refresh aligned to acquisition positioning
Best for:
Business owners planning to sell or step back in the next 3–5 years. Particularly valuable for owners who need to digitise, systemise and strengthen the brand to increase valuation.
Fractional GTM Leadership
For founders and leadership teams who need senior GTM capability embedded on an ongoing basis.
Ongoing · Availability dependent
What you get:
- I operate as a fractional head of product marketing or GTM
- Owning strategy and execution across your commercial function on a part-time basis
- Scope, cadence and commitment are agreed upfront
- Availability is limited — get in touch to discuss whether this is the right fit
Best for:
Founders who need senior GTM leadership without the commitment of a full-time hire. Teams at an inflection point — scaling, repositioning, or entering new markets — who need embedded commercial leadership to drive outcomes.
Senior GTM leadership without the full-time hire — embedded in your team, invested in your outcomes.
The MVP Sprint
You have a problem worth solving but no product yet.
Custom · Scope dependent
What you get:
- Problem definition and opportunity framing
- Solution design and concept validation
- Rapid MVP build using modern prototyping tools
- Market validation framework — ready for real-world testing
Best for:
Pre-MVP founders who need to validate before they invest in a full build. Founders who have built the wrong thing and need to reframe and rebuild quickly.
Clear Process. No Surprises.
Book Your Package
Choose your service and confirm scope - I'll share a questionnaire to help with this. For custom engagements, we start with a 60-minute call to define the brief.
Kickoff
You get access to a client portal in Notion with all frameworks, templates and project tracking. We align on objectives, timeline and deliverables.
Execution
Structured sprints with regular check-ins. You'll always know where we are and what's coming next. No daily standups, no unnecessary meetings.
Delivery
Final deliverables, a fully populated portal and a clear handoff plan so your team can execute with confidence.
Buy the Frameworks.
The exact frameworks, models and templates I use with every client — available as self-serve Notion portals with AI prompts included. The GTM Builder for commercialisation, the Product Builder for development. DIY your build and launch, then come back when you need execution support.
Buy the Frameworks