Define Your Ideal Customer Profile in 10 Minutes
A clear ICP sharpens your marketing, aligns your sales team, and guides product decisions — helping every part of your business focus on the customers most likely to convert and succeed.
Before you start: this tool is a thinking guide, not a content generator. It walks you through the questions experienced GTM practitioners use to define an ICP — your answers build the profile. The clearer and more specific you are, the more useful your output will be.
Step 1 of 7
01
Who Are They?
Define the basic profile of your ideal customer.
Start with your best current hypothesis. You will refine this as you learn — getting specific now is more valuable than waiting for certainty.
Built by Whitehorse Labs — Free to use, share, and keep.