Notion Commercialisation Workspace
Self-Directed GTM
Built on twenty-five years of B2B product commercialisation, this workspace puts the analytical frameworks used by enterprise consultancies directly into your hands.
Work step-by-step through seven sequenced modules, then use 34 structured AI sparring prompts to synthesise your findings and build a defensible launch plan. Think of it as a crash-course MBA in commercial strategy, where your product is the case study.
Figuring out an international GTM strategy is challenging, but The GTM Builder made it clear and helped us shape our way step by step. Toni is incredibly helpful, professional, and always brings great energy.
Guy Jakobi
Managing Director, Pacific Grow
The Modules & Working Deliverables
Seven sequenced modules covering the exact documents, models, and qualification tools needed to bring your product to market.
Market Analysis & Sizing
TAM, SAM, and SOM calculations; bottom-up market sizing models; PESTEL analysis; Porter's 5 Forces; SWOT and TOWS strategic matrices; and customer interview logging.
Embedded AI Prompts
TAM/SAM/SOM Estimator, Bottom-Up Sizing Model, Strategic Priorities Advisor.
Segmentation & Targeting
Addressable customer segmentation models, segment scoring and prioritization criteria, and detailed priority segment profiles.
Embedded AI Prompts
Customer Segmentation Model, Segment Scoring & Prioritization, Segmentation Assumptions Validator.
Ideal Customer Profile (ICP)
Single-sentence ICP hypotheses across B2B, B2C, or B2G; firmographic and technographic boundary boxes; the qualification layer separating firmographics from buying signals; "Why Now" buying triggers; buying committee decision journeys; objection and proof mapping; and a scored qualification scorecard with decision rules (e.g., pursue if must-haves met and score is 8+).
Embedded AI Prompts
ICP Synthesiser and Validator Prompt.
Competitive Analysis
Direct and alternative competitor mapping; side-by-side Competitor Matrix across consistent criteria; deep-dive Competitor Snapshots that convert into sales battlecards; and a VRIO Analysis framework to verify defensible advantages.
Embedded AI Prompts
Competitive Landscape Identifier, Competitor Matrix Builder, VRIO Analysis Agent.
Positioning & Messaging Architecture
Core Positioning Framework; Value Proposition Canvas mapped to Jobs-to-be-Done (pains, gains, jobs); Messaging Framework with headlines, subheads, proof points, and objection responses; and the Evergreen Campaign Messaging House for website and sales consistency.
Embedded AI Prompts
Positioning Statement Generator, Value Pillar Generator, Messaging Tester & Evaluator, JTBD Fit Analyser.
Brand Strategy & Foundations
Complete brand foundation covering purpose, mission, vision, and values; brand personality profile across six dimensions; voice and tone guide specific enough for freelance copywriters; and visual identity direction to brief designers.
Embedded AI Prompts
Brand Foundation Generator, Brand Personality Profile, Brand Voice and Tone Guide.
Launch Planning & Pricing Strategy
Full launch planning document covering readiness assessments, phased timelines, channel strategy, metrics frameworks, and execution checklists; and structured launch pricing frameworks to evaluate pricing model options and competitive context.
Embedded AI Prompts
Launch Strategy Advisor, Launch Timeline Builder, Launch Channel Strategist, Pricing Model Advisor, Launch Price Setter.
Investor & Executive One-Page Snapshot
Distill your entire commercial foundation into an executive summary you can communicate in under two minutes built for pitch decks, advisory meetings, and board updates.
Bonus AI Prompt
The GTM Shadow Board Reviewer (stress-test your plan against three critical AI personas: a cynical VC, a risk-averse lawyer, and a burned customer).
Building products gets easier every day - those who understand marketing will win
When the technical barriers to launching a product fall away, commercial execution becomes the differentiator. Getting traction and closing revenue isn't about throwing ideas against a wall to see what sticks. It's a methodical, analytical process.
AI tools are useful accelerators for marketing, but they're a reflection of what you feed them. Without a solid commercial framework, you cannot direct AI to build a credible go-to-market plan.
This workspace puts the proven models of a senior tech marketer directly into your hands. It gives your team the exact structure to stress-test your market, define your category advantage, and close your first customers or capital.
Signals Over Demographics
Two companies can look identical on paper, but one closes in three weeks while the other stalls for six months. This system builds the qualification layer to filter out time-wasters before you waste sales cycles.
Defensible Positioning
Ground your features in real customer jobs, pains, and gains so economic decision-makers understand why you displace current alternatives within 30 seconds.
Execution Alignment
Walk away with tangible working documents to brief copywriters, designers, sales reps, and investors with zero translation loss.
Access the Workspace
Self-Directed GTM
AUD $349
One-time · Instant access
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Duplicate the complete system directly into your own Notion workspace
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All 7 sequenced modules with working templates, frameworks, and databases
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34 structured AI analytical prompts in JSON format
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The 1-Page Investor & Executive Snapshot template
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Estimated completion time: 2–4 weeks working at your own pace
Workspace + Strategy Review
AUD $595
One-time · Workspace + expert review
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The complete Self-Directed GTM workspace
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Asynchronous Deep-Dive Review: Toni personally reviews your completed Notion system, customer discovery logs, and draft positioning
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60-Minute Pressure-Test Session: A 1-on-1 strategy call to stress-test your pricing, interrogate pilot terms, and refine your launch motions